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Would you do an ‘influencer degree’?

Or do you think it’s something you can learn on social media?

It’s no surprise more people want to become influencers - a study found that in 2024, YouTube content creators alone contributed £2.2bn to the UK’s economy. But… would you pay thousands to study how to be one?

A growing number of universities around the world, like Arizona State University in the US, have started offering Content Creation courses. We hear from Martyna who is currently studying BA Content Creation at Nottingham Trent University in the UK.

So are these courses the best way to become an influencer? Or are they more about training to go into a career in online marketing?

BBC journalist Megan Lawton takes us through the stats and Daanish (@doctordaanish), a medical doctor and influencer, gives us his take on these degrees.

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Presenter: Hannah Gelbart
Producers: William Lee Adams and Chelsea Coates
Video Producer: Tim Hodges
Editor: Emily Horler

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9 minutes

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Last Wednesday 02:50GMT
BBC World Service East and Southern Africa, South Asia, West and Central Africa & East Asia only

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    BBC World Service East and Southern Africa, South Asia, West and Central Africa & East Asia only

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