Millwall end deal with shirt sponsor MyGuavapublished at 13:38 GMT 22 December 2025
Image source, Getty ImagesMyGuava had been Millwall's shirt sponsor since the start of the 2024-25 season
Millwall have ended their deal with shirt sponsor MyGuava with immediate effect.
The Lions announced the termination of the commercial partnership on Monday due to various contractual breaches by MyGuava, which had discontinued its services to Millwall since a UK-wide ban of the company was imposed in September.
All MyGuava branding will now be immediately removed from the south London club's assets, including kits, stadium signage and digital platforms.
The club said it considers the matter to be of the "highest gravity" and they have "commenced legal proceedings to defend its position and interests".
"Whilst disappointed with the outcome following a productive 18-month partnership, the club is pleased to be in a position to announce a new front‑of‑shirt sponsor shortly," said a Millwall club spokesman, external.
Millwall announced in September it had been informed that MyGuava's parent company Guavapay had suspended all customer transactions and services across its consumer platform in the UK with immediate effect.
The Financial Conduct Authority put restrictions on Guavapay, meaning it had to refrain from carrying on any new business and from accepting any new money from existing customers.
MyGuava's services have remained suspended in the UK since then, ultimately leading to Millwall's decision to end the deal.

























