How darts fans are a bullseye for Wolverhampton's economy

It is that time of year again when thousands of darts fans flock to Wolverhampton for one of the sport's biggest tournaments.

The Grand Slam of Darts returns to WV Active Aldersley on Saturday, with big names such as world number Luke Littler and Women's World Matchplay champion Beau Greaves expected to step up to the oche.

The competition has been staged at the venue every year since 2018, with the exception of 2020, and has become renowned not only for world-class darts but also for colourful fancy dress costumes worn by supporters.

But what does the tournament mean for Wolverhampton, and how do local businesses prepare for the influx of visitors?

"Wolverhampton is the spiritual home of the Grand Slam of Darts and we are proud and excited to once again welcome the best darts players in the world and their fantastic, passionate fans to our city," council leader Stephen Simkins told the BBC.

Each year, the event attracts more than 20,000 visitors and a £3.7m boost to the local economy, the local authority said.

"It is broadcast to 130 territories, with a global audience of over 14 million – putting Wolverhampton on the map as a destination of choice," Simkins continued.

"Sports and culture are key to Wolverhampton's visitor economy which attracted 10.4 million visitors to the city in 2024, contributing £506m to our economy and supporting 4,772 jobs."

Lyndsey Downing, general manager of Britannia Hotel Wolverhampton, said: "Events of this scale bring thousands of visitors into the area, many of whom will stay overnight, eat out and explore what the city has to offer, creating valuable business for hotels, restaurants, bars and other local businesses.

"For hotels, the tournament provides an important opportunity to welcome new and returning visitors to Wolverhampton."

The benefits are felt well beyond the tournament itself.

Last year, The Swan pub in Tettenhall reported its profits rising by 40 to 50% during the Grand Slam week.

The family-run business, located less than a mile from the venue, extended its opening hours and expanded its food offering to cater for the surge in customers.

Imran Ahmed, manager of Indian restaurant Penn Tandoori, said trade also regularly increases during the tournament, as both new and returning diners visit.

Looking ahead to this year's event, which runs until 22 November, Downing said her staff have been preparing by "looking ahead at anticipated demand and ensuring our team is ready to deliver a warm welcome".

She added: "Events such as the Grand Slam demonstrate the importance of a strong events calendar in attracting visitors to the city," she explained.

"We are always pleased to see Wolverhampton in the spotlight and look forward to welcoming darts fans from across the country."

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